As more students apply to schools just for the heck of it, schools are finding that students who show demonstrated interest are more likely to attend than those who don't. And since yield is so important, those students who show interest are more likely to get accepeted. So, how does a student demonstrate interest? One way of doing so is by asking for an interview. Read the Big Future's College Interview: Practice Questions & Strategies to see how to have successful college interviews.
